What is Pay-Per-Click?
Paid Search Engine Advertising

Pay-per-click, often abbreviated as PPC, is the way to be listed at the top of search engine results by paying for an advertisement. These are the Sponsored Listings at the top and down the right hand side of the search results pages. They're called pay-per-click because you pay for the ad based on how many people click on it. They are always targeted toward your specific set of keywords that represent what you're selling.

Benefits of Pay-Per-Click Advertising

The beauty of PPC is that you can have your first ad up and running in just minutes. This is by far the fastest way to get your product or service in front of potential customers. Not only that, but PPC ads offer great reporting that lets you track your results and keep making improvements, both in your ads and in the copy on your website pages. They're a great way to test an idea before you invest a lot of time or money into it too.









Do I need paid Advertising?
Bring in new customers quickly

You may want to invest in paid advertising to get your web sales jump started. It takes time to get results via Search Engine Optimization or Social Media, and your PPC ads start working immediately. A mature, effective PPC campaign will always generate more income than it costs to run, so in that case your advertising doesn't cost money, it makes money! When you achieve this you may want to keep your PPC campaigns running even when you're number 1 for all your best keyword phrases - it's like printing money!

Paid vs organic search results

We call the regular, or natural search results "organic". When people are searching they usually understand the difference between the organic search results and the paid ads, and they often have a preference for one over the other. Often when searchers are looking for information or unbiased reviews before making a purchase they favor the natural search results. Then when they're ready to purchase they know that the paid ads are likely to quickly deliver exactly that they're looking for.

the best of both worlds

When searchers see you prominently featured in both the search engine listings and the paid advertisements, then they know that you are a serious presence in that industry. This more than doubles the likelihood of them clicking through to your website and doing business with you.


Request a Free Consultation happy professionals Find out how we can help you meet your business goals!

Call us at 505-870-9815 or email info@seochicks.com and we will answer any questions you may have, do a quick evaluation of your site and your market, and let you know how we can move you forward.